About me

Eduardo Sardinha

UX researcher and product designer in Lisbon, with a psychology background (OPP License No. 28725). I work in mental health and education where research, design, and building products overlap: from PhD help-seeking studies to school tools and the startup I founded, Hopli.

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eduardoabreu1996@gmail.com LinkedIn Lisbon, PT

Building Hopli

Designer turned founder

Founding Hopli taught me what it takes to move a product out of the codebase and into real contexts: grants, pilots, pitches, and learning what resonates with actual users. I still design every screen, but I also understand how to get work in front of people.

Built the MVP

Designed and shipped the full product in Next.js: content feed, guided self-help, therapist matching, and async chat.

Startup programmes

Pitched at Build Up Labs Demo Day and completed the Lispolis Ignite healthtech accelerator bootcamp.

End-to-end ownership

From grants and early pilots to investor pitches: scoping, building, testing, and deciding when to pivot.

Read the Hopli case study →

Eduardo Sardinha pitching Hopli at Build Up Labs Demo Day — Pitching at Build Up Labs Demo Day

Eduardo Sardinha on stage at Lispolis Ignite Demo Day with the first-place award — Lispolis Ignite Demo Day

Lispolis Ignite healthtech cohort group photo — After Lispolis Ignite

PhD research

Researcher

My PhD at the University of Coimbra focused on mental health help-seeking and digital interventions. Click! and related studies grew from that work.

Help-seeking focus

Investigated why people delay support and what conditions make asking for help feel safer, feeding directly into Click! and WhyseApp.

User & expert research

Ran focus groups and expert interviews to ground information architecture, flows, and high-fidelity prototypes in evidence.

Conference & panel work

Presented posters at EHPS, OPP Congress, and VI SIRPS; defended the research plan to a panel at ISPA.

Read the Click! case study →

Eduardo presenting PhD research — Presenting PhD research

Eduardo beside his research poster at VI SIRPS — Poster session at VI SIRPS

Eduardo presenting his PhD research plan at ISPA — Research plan presentation

How I work

AI-native, hands-on, learning every day

Most of my document work, automation, design, development, and UX research runs through Cursor. I move between research, Figma, and code in the same week, not across separate handoffs. I learn by watching tutorials, reading docs, and trying things in small builds until they work.

Daily tool